Feathered Friends, a fictional company based in Seattle, Washington, acts as a sanctuary for rescue birds and a place for people to adopt birds not just as pets, but as companions. Feathered Friends prides itself on its high standards of care and friendliness, which is conveyed through playful yet clean graphics and soft, rounded lines and typography. Blue was chosen as the brand color for its calming, kind nature and because it is the color of the sky. The brand's icon is meant to show the idea of giving birds back their wings through love and care. Feathered Friends' goal is to raise awareness about rescue animals, and to give our often seen yet ignored feathered friends loving, caring homes.